study on competitive strategy with switching costs and network externality 网络外部性与企业竞争战略研究
besides, we explore if switching cost have the positive moderating effects on relationship between trust and relationship continuity 此外,本研究亦探讨转换成本对信任与关系持续之间的干扰情形。
xiao, b ., y . feng and e . roche . 2005 . switching costs and electronic markets . annals of operations research 135, 179-196 李晓花,萧柏春:“航空公司客运收入管理动态价格与舱位控制的统一分析”,《管理科学学报》2004年第6期
furthermore, the relationship between the trust of institutional buyer in the pharmaceutical manufacture and relationship continuity would be moderated by switching cost 另外,仅有对制药业者信任与关系持续性之间的关系会受到转换成本之干扰。
moreover interpersonal relationships do not play the effective role of switching barriers as switching costs do f the competitors induce switching byproduct strategies 此外,以转换成本为主的防御策略比人际关系更能发挥对竞争厂商价格与产品策略的干扰效果。
switching costs meaning:[Finance] The negative costs that a consumer incurs as a result of changing suppliers, brands or products. Although most prevalent switching costs are monetary in nature, there are also psychological,...